The Marketing & Solutions Group
About our philosophy.

Erica Spoor

Whether large-scale conferences for companies such as Cisco or Oracle, or smaller-venue events, Erica applies 15 years of marketing expertise to design and deliver event experiences that align to your business objectives.

She partners with clients to design the right events, for the right reasons, with the right impact. At the core of her strategies you’ll find measurements for success to optimize the value of your investment.

And because she has worked as a client, an agency Account Director, and as a consultant, Erica truly understands the necessity of successful collaboration in delivering an event with true marketing impact.

Kristin Hodges

As a highly experienced Marketing Program Manager, Kristin brings 15 years of direct marketing expertise to your online and offline projects. Her work with Fortune 100 companies means that she confidently navigates complex corporate environments and marketing systems to assure programs are delivered on time and budget.

And because Kristin values developing programs that get noticed and deliver results, she does more than just efficiently manage your programs from start to finish – she takes an active role in the marketing process to become an integral part of your project team.

Ellen Fetty

Differentiating your product or solution for competitive advantage is central to the campaign strategy expertise that Ellen provides when working with your team. With over 20 years of marketing experience – from Public Relations to lead generation – Ellen is often hired as a “change agent” to turnaround a project or initiative that needs a fresh injection to get back on course and drive quantifiable results.

Whether working domestically with Nissan, or globally with Hewlett-Packard and Microsoft, Ellen develops go-to-market strategies that integrate marketing disciplines to deliver high-impact, cost-effective initiatives to support your business goals and objectives.

Megan Nitta

Megan knows the value of leveraging customer insight to develop Relationship Marketing campaigns that not only improve life-time value, but also guide the purchase decision to deliver qualified leads to your Sales teams.

By marrying your business objectives with your customer’s needs, values and preferences Megan builds the framework for highly effective marketing strategies – from segmentation and messaging, to measuring success and program optimization.

With more than 15 years experience working with companies like McCann Worldgroup, Oracle and Cisco, Megan has the skills necessary to navigate corporate environments, unify stakeholder objectives and drive a common vision to achieve success.

Joe Torre

As a seasoned database marketing and financial analyst, Joe puts his more than 20 years of experience to work identifying ways to improve program performance and optimize your marketing investment.

Joe’s wealth of database management and query skills help you source and compile disparate data from across the enterprise to provide you with the greatest insight into valuable marketing opportunities.  This means you get segmentation on the front-end that supports the metrics needed to evaluate ROI, and ongoing program optimization on the back-end.

Vicki Smith

When it comes to web strategies, Vicki understands the importance of being able to succinctly explain the purpose of your program, and why your customers should care.

It is this focused attention to articulating and supporting the business needs of your company and audience that make her so valuable when designing online experiences. Through this effort of linking strategies to customer insight, Vicki develops websites that optimize your investment.

Leveraging her work with companies as diverse as PG&E to Microsoft, Vicki evaluates and identifies opportunities to integrate traditional and Web2.0 methods to drive demand and interest for your site.

Michele Hobbs  |  Principal  |

As the founder of HDI, Michele started the company with a vision of connecting strong, innovative marketers with unique and often challenging client needs. With a selective eye for networking, the colleagues that she most admired are now often clients, consultants or partners working with the HDI group. 

For nearly 20 years, Michele has helped companies utilize customer insight to build lasting relationships with their clients while delivering increased sales opportunities for their business.


Benjamin Thomas  |  Principal |

Prior to joining HDI, Ben spent over 15 years in senior-level marketing and advertising roles with global brands such as Hilton, Ford, Nike and Visa.

With both agency and client experience, Ben has a unique perspective and understanding of what is required to successfully support your business.

Ben now brings those seasoned account management skills to HDI where he oversees our new business and client services.


Alex Vorell  |  Finance Manager |

Alex brings over 20 years of accounting and business experience to The HDI Group and oversees all of our consultant and client financials.

With a great passion for numbers and constant implementation of improvements in accounting and reporting systems as well as compliance efforts, Alex is an indispensible (and much appreciated) member of our management team.